Miznon is a chain mediterranean restaurant in Manhattan, you can find them in Chelsea and the Upper East Side. They came to us with the challenge of changing the perception of their restaurant. Their whole vibe was changing, and by vibes I mean they were changing their menu and dining experience from fast casual to approachable fine dining.
It all started with a menu change and dining room change. All they needed next was appropriate food photography that could live on their site and on yelp. We went with a harsh shadow look, similar to what you’d see on a magazine cover. Now when people view their menu on yelp, they definitely won’t compare it to CAVA. (Cava is really good though)