The Sounds of Matcha

I met Hannah, the founder of Matchaful when they were an early stage startup inside of the famous TechStars incubator. She needed something they could add to their pitch deck that brought some fun and flare to get investors fired up about Matchaful. The concept was simple, showcase the matcha brewing process in the form of an ASMR video. It’s fun and quirky, but equally zen and beautiful. Today you can find Matchaful standing big and tall in Dumbo and the Lower East Side of Manhattan, leading the way in bringing matcha into the mainstream.